Skincare brand COSRX, has announced that The 6 Peptide Skin Booster Serum, which recently launched on Ulta Beauty’s website, sold out in just 9 days.

TikTok Drives Enthusiasm

The brand attributes the success of the launch largely to the #PrepPair TikTok Campaign, which debuted in November of last year. Both the challenge and the product’s popularity skyrocketed, creating a dynamic synergy that further fueled the widespread enthusiasm.
                        
“We are overwhelmed by the positive reception of our peptide serum on ULTA.com. The multifunctional nature of the serum, coupled with its affordability, has truly resonated with consumers seeking effective yet budget-friendly skincare solutions,” said COSRX representative.
 
“On top of that, the TikTok challenge, #PrepPair, played a pivotal role in creating buzz and excitement around the launch,” she added. “We are grateful for the incredible support from our customers and are committed to providing them with exceptional skincare solutions.”

Upcoming Restock

Due to the unprecedented demand, COSRX has announced that The 6 Peptide Skin Booster Serum will be restocked during the 4th week of January.
 
“We understand the frustration of those who missed out on the initial stock, and we want to express our gratitude for their patience. We are working diligently to restock the peptide serum and ensure that everyone has access to this coveted skincare product,” added the brand representative.

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